Watch ROSE Co-Founder, Allie Amoroso talk about “What is ROSE all about?”.


Rose gave me confidence to pay school fees”

beatrice - Precious Soap Business Group


Our History


Rose Women's Foundation was founded in 2016 by Allie Amoroso, Patrick Juma, Evelyn Ofwana, and Wilikister Were. Our mission is to empower the women and children of sub-Saharan Africa through entrepreneurship and education. On Allie's study abroad mission to Kenya in 2016, she met her co-founder Patrick Juma who is the headmaster of the Daystar Junior Educational Centre. Her capstone research was a needs assessment for 150 mothers of the Daystar children in the Mathare slum outside of Nairobi. Through personal interviews, questionnaire, and focus groups we found that 100% of the ROSE women made less than $2.50/day, 90% of these women had never heard of a non-profit, and 77% had only had a primary school education.  Patrick started DayStar Primary School in 2014 to give education opportunity to hundreds of street children in his local community.

The divine power of God has provided us the opportunity to work together in one community as ROSE Women’s Foundation today. The ROSE women and founders were motivated to make a lasting change in their community.



Women bear an unequal burden of poverty — often abandoned, abused and destitute from community. ROSE uplifts women with strength and dignity. ROSE women are born entrepreneurs raising families through daily desperation. Their biggest challenges include food and clean water security, rent/bills, paying $6/month school fees, and growing their businesses to increase income. Women want hope for the future, small-business growth, economic security, and safe education opportunities for their children. ROSE women are banded together in trusted community and dedicated to uplifting each other.



To promote small business growth, we started 10 micro-businesses with the 150 women of ROSE in 2016. These micro-businesses include selling food, tailoring clothes, embroidering sandals and jewellery making, producing/branding/selling soap and much more! To provide access to resources and education, we threw the first Women's Resource Summit on January 6th, 2018 in Nairobi, Kenya. We are thankful to our non-profit and government partners who have made an exponential impact in the ROSE community. We are always looking for new innovations to add to our portfolio of impact!



ROSE and partners Shining Hope for Communities, Africa Yoga Project, WOFAK, Women Enterprise Fund, Youth Fund Kenya have given the women of ROSE access to daily free adult education classes, health care facilities, HIV/AIDS testing, mental health coaching, and support groups, yoga classes, business and entrepreneurship training, and annual 1:1 business loans. It is by the divine power of God that ROSE Women's Foundation has touched hundreds of lives in the Kenyan slums. We pray for your support to change the lives of many.

Today, we are a community of 200 women entrepreneurs and their children in Mathare slum of Nairobi Kenya that work together to create a vibrant ecosystem of sustainable business and education.



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